Know how to make a public profile on Snapchat to improve your business outreach!

how to make a public profile on Snapchat

Do you know – as per an independent survey made by a US-based organization –

#Almost 55% of consumers learn about new brands from social networking sites

#68% of consumers agree that – a social media description helps them connect better with the brand

#In the Covid-19 period – 43% of consumers increased their social media usage to discover new brands and their related projects. 

Clearly, with this data staring at your face, would you not want a Trading account on Snapchat for yourself? For that, you will have to make a Public profile on this platform. This walkthrough on – How to make a public profile on Snapchat will provide you with the details of the same. Drop down to get clarity on the same.

How to make a public profile on Snapchat – answering you

The primary rationale as to why there is a need for a public profile on Snapchat is to provide people above 18 years of age – with an arena to be discovered. For the uninitiated – a public visual document not just lets you become ‘discoverable’ to the world but also ensures that your creativity gets an outlet with the ‘fans’ or the concerned people – getting a chance to discover you!

Precisely that is why – it is enabled with features that portray lenses and recitals and determines the number of your subscribers! These features are particularly helpful in enhancing this platform concerning its trading demands.

how to make a public profile on Snapchat
Image Credit: Pathofex

Now here are some steps that you will have to follow to create your public profile – 

Step 1: You will have to visit your ‘Profile’ section, and then there are options available as Creating ‘Public Profile’.

Step2: In that ‘Creation’ process – you will find that – there are a number of formats that you will have to follow. They are easy to comprehend, and when you follow the same, the ‘Public Profile’ will be created immediately.

Step 3: Since ‘Public Profile’ allows you to create Recitals and Lenses, you can add the Lense to the profile for maximum effect.

Step 4: If you want the ‘Stories’ to be available in the ‘Public Profile’ – all you have to do is: In your ‘Public Profile’ section, you will have to tap on a story – and then – ‘Save a Story To Your Profile’. The user gets to ‘Choose’ the tales, ‘Select’ them, and finally, the ‘Next’ option will allow you to complete the action with the ‘Finish’ button.

Step 5: Since you wish to make a ‘Public Profile’ – it is also important that you note down the number of ‘Subscribers’. This is one of the last points to answer the query about – How to make a public profile on Snapchat and also ways to deal with it in the best manner.

Herein – all you will have to do is ‘Edit’ your visual document. As you open your ‘Public Profile’, you will have to navigate down, and right at the bottom of the profile page – you will find the option of ‘Show Subscriber Count’. Whether you want the number to be visible or not is entirely up to you.

Clearly, your ‘Public Profile’ has been well set up, and you can access the benefits accrued to this format of the visual document from here itself.

How do these Public Profiles function?

Now here comes up another aspect to answering the query – How to make a public profile on Snapchat? Assuming that you have made the ‘Public Profile’, you will have to concentrate on exercising its trading opportunities. After all, social media marketing is glaring big now!

So, how do these profiles – which have been made ‘Public’ work? –

For starters – Given that it is an organic way to connect brands and businesses on Snapchat, it works in a number of areas.

  • The audience count grows at lightning speed in the case of verified brands and that too – those that post regularly.
  • Whether it is the ‘Discover’ or the ‘Spotlight’ sections – you must update them regularly to improve the subscriber count. They are the outlet for your company’s marketing strategy.

how to make a public profile on Snapchat

Keeping these points in mind is one of the initial aspects of ensuring that the ‘Public Profiles’ is capitalized in the correct manner.

#Last but not least – Answering the query – How to make a public profile on Snapchat is not just enough. To actualize the process – you must publicize the ‘Lenses’ with AR mechanisms, and the ‘Stories’ must be updated to ensure that the existing customer base and the upcoming groups get engaged with the brand!

To wrap up

Well, you have a comparatively better idea regarding dealing with social networking platforms and how it would improve your trading in the market. With the concept of digital marketing raring to go – rest assured you would be placed better! If someone also needs help with How to make a public profile on Snapchat – do be kind enough to share this link with him/her. Hopefully, the next time you are here – you will have a better grip on dealing with public visual portrayals.


  • Monalisa Mukherjee

    Monalisa Mukherjee is a content writer, copywriter and editor with 4 years of experience. She has written for websites like Biography Talk, The Rich Net Worth, Contour Cafe, He And She Fitness and Fiction Pad. She is currently associated with a noted Digital Marketing Agency and specialises in writing press release, guest posts, articles on travel, entertainment, food recipes, celebs, lifestyle, tech, health, and fashion.

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