2023 has left us with numerous trends – Instagram Wrapped being one of them! How would you feel if an app could tell you some juicy gossip about your followers and also update you on how much time you spent browsing it? Are you surprised, scared, or have mixed emotions? We feel the same! So, let us give you a detailed update on what is Instagram Wrapped and how this trend has caught on!
Along with that, we will update you on its working methodology, features, benefits, and the varied sharing options that you have instilled in this app. Let us help you explore more about the latest social media trends –
Table of Contents
What is Instagram Wrapped?
Just like the rush of apps every year, Instagram Wrapped is also an app developed by Wrapped Labs LLC. Though it does not previously have any such developed apps on the App Store, this third-party application promises to provide a personalized summary of all the annual activities that you have undertaken online on Instagram.
For those who are not technically updated, Spotify Wrapped was one of the initial products that showcased the user’s taste in music. This helped quite much in understanding the trends that were currently amping the market.
In quite the same manner, Instagram Wrapped sums up crucial data like – follower interaction, engagement rates on multiple posts, and the trends that are taking the content market ahead! Ultimately, this app is used to generate the report – summarizing the total social media playout!
How does this app work?
Assuming you have gained a basic clarity on what is Instagram Wrapped it is time to estimate – how this app works. That will enable you to take a wider scope regarding this app –
For starters, it is available for downloading from the Apple App Store (on iOS devices only). Though an app by the same name – Wrapped, is available on Android’s PlayStore, it bears no semblance to the original one.
Step 1 – Visit the Apple App Store and download the Instagram Wrapped application.
Step 2 – Once you have downloaded it, launch the IGWrapped. You will see some instructions and notifications online. When you follow those instructions, you will see that the Wrapped app will connect with your Instagram account. From there – you can generate the reports.
Step 3 – After you have seen the reports, you can download them. If you wish you can also share them with your friends/followers (or any other individual connected on Instagram).
These highlights give you a chance to understand what your strategies/features on Insta have been and you can make changes accordingly.
What are its multiple features?
To ideally capitalize on this app’s best features, only knowing what is Instagram Wrapped is not rough. You need more! We will tell you all about the features of this app –
Provides insights into your activity
The first and most important feature is – this third-party tool provides you with a standard report on your annual activities. From how the reels and stories have performed to your most liked and commented-on posts, this IGWrapped report offers detailed info into how you are working on this app. So, you can see for yourself what works for you and what doesn’t!
Gives personalized data
Another of the best features of this IGWrapped is – that it provides a personalized insight into your Insta identity. This application showcases your posting type (aesthetic or grunge) and identifies patterns related to specific campaigns or seasonal trends. It is one of the biggest plus points that you must note regarding this app.
These are two of its biggest features which makes it one of the most wanted third-party apps despite all the other claims whatsoever.
How to use it for your benefit?
Assuming you have been reading this post well, you have a fair idea of what is Instagram Wrapped all about. Having said that, how about learning how to utilize it to your maximum benefit? Let us look into that –
- For those sudden flashes of nostalgia, this will assist you in encapsulating your journey on Instagram. You can reflect on your past journey and take a look at the challenges you had to go through.
- If you are an Instagram influencer, then you can use this app to alter your follower count. When you get the highlights of the whole year, you will be able to change your strategies, make new engagement plans, and adjust your approach based on the insights given.
- Lastly, with this third-party app, you will get even more detailed conversations about wider social media conversations.
What are the privacy concerns of this app?
Given that a third-party tool is involved in this case, the app’s privacy concerns include – collecting private information. Though the app promises to protect your data completely, there is no surety of that. Hence, the chances are high that your sensitive information might end up in the wrong hands.
Additionally, you will have to share your login credentials with these apps, and due to multiple security breaches, these details can be used by malicious apps.
Parting Thoughts
Like every year, social media sent its users into a tizzy with the introduction of IGWrapped last year. Now that you have well-understood what is Instagram Wrapped and the correct way to use it, we sincerely hope you will be an aware user if you decide to install this app. Having said that keep an eye on this website for more exciting information like this. If you have some input, you can note it in the comments section.
Frequently Asked Questions
1. Is Instagram Wrapped an official product from Meta (parent company)?
Instagram Wrapped is not Instagram’s or Meta’s official product. It is an app created by third-party tools that analyzes your data to provide you with a review. If you are using it, then you must download the data and use any additional support to generate the reports.
2. Can you use this app for multiple accounts?
Since you have come to know the details of what is Instagram Wrapped it is natural for you to ask if you may use it for multiple accounts. Yes, you can, provided you download and manage the associated data for every account separately.
3. How will you get it on different apps?
For starters, you can get this app and then download your Instagram data through its settings (as per instructions). After you have the data, you have to upload it to that specific third-party service that is offering you the IG Wrapped feature. Irrespective of mobiles or laptops, this is available on any browser settings.
4. Is it safe to use Instagram Wrapped?
This depends on the user. As long as you use it with utmost awareness, there should be no issues when dealing with this app. Since it is a third-party app, we suggest complete user awareness and discretion.
