If you have laid the business of marketing consulting, then you may be wondering about the various challenges that you might have to face in due course.
You will have to combine strategic thinking with creative thinking to come up with campaign ideas for various types of brands.
The primary challenge that you need to overcome is getting new clients on board in the first place. Running a business of marketing consulting will require you to win the trust of your prospects so that they decide to work with you. Moreover, you will have to consult them on a variety of marketing challenges that they may be facing on a day-to-day basis.
As a marketing business, you should also know that your marketing advice can either make or break your client’s business. Any wrong decision or negligence on your part while offering your consultancy services can lead to financial loss for your client.
Such an instance can cause them to initiate legal action against you, seeking compensation—something that can be financially draining for your business.
To protect yourself and your business of marketing consulting against such risks and cover your legal and compensation costs, you should have necessary insurance policies in place. A few examples of these include professional indemnity insurance and general liability insurance. To know more about these types of insurance policies, you can visit BizInsure.
Coming back to getting clients for your marketing business, there are some useful tips that can help you go about with the process. Check them out below:
- Leverage your resources
Instead of looking out for potential clients for your marketing business, you can use your existing circles. You will be surprised to know references for your inner social circles can work in your favor. There may be a friend, a friend of a friend, or anyone in your social circle who may be owning a brand in your city of residence and may be looking for marketing services.
You may also be having existing networking of clients who will be able to refer your marketing business to other businesses, provided they are not competitors themselves. Even your employees may be a good source of clients because they may be in touch with people working in other companies.
- Move to a co-working space
There’s a trend that’s setting in the business world these days—co-working. Those days when businesses worked out of individual spaces in closed groups are slowly waning away. Nowadays, businesses of all types are looking to collaborate with other companies by being a part of co-working settings. These establishments provide a great way to network with other companies and get to know what they are doing.
Moving into a co-working space gives you exposure to a variety of brands working under one roof. You may come across a start-up or even an established company that may be looking for marketing business to promote their brand. You should make the best use of such networks. As an added advantage, these spaces also allow you to save a lot of money by taking care of your infrastructure. You can reinvest this money to grow your business in a big way.
- Use Google My Business
Google is the go-to search engine for almost all searches, including the business of marketing consulting. For your business to be known to those looking for marketing services, you should list it on Google My Business. This is an invaluable tool for all businesses wanting to attract local clients. Just register with your Gmail account and get started.
However, you should make sure you fill in all the relevant details when opening a Google My Business account. Your profile will play a big role in creating an impression on other companies looking for a marketing business. Fill in your website, your business address, your working hours and photos (if any) to provide your clients with the information they are looking for.
- Use Yellow Pages
Another option besides Google My Business to gain prominence in the online space is yellow pages ads. These advertisements will provide you with quick exposure to the local market and make your marketing business known to local clients. You can easily sign up on an Australian Yellow Pages and list your business for free.
Here again, you will have to make sure you give all the details of your marketing business. The local clients you wish to attract will certainly want an instant way to get in touch with you. So, don’t hesitate to give your contact details—be it your phone number or email address—so that they can connect with you for their marketing needs.
- Go social
Today’s business world is largely dependent on social media networks. Be it Facebook, Twitter, Instagram, or LinkedIn, major interactions between brands and customers take place on these networks. So, you should make the best use of these sites to connect with potential clients for your marketing business.
You can choose to open a Facebook page or a LinkedIn profile, both of which are great networks for B2B marketing. Complete your profile with all relevant details so that clients can get in touch with you. Also, make sure you maintain an active presence on these networks and engage with your audience. You can even find ample groups on these networks where you can connect with others and promote your marketing business.
- Attending networking events
Finally, networking events and conferences provide a great platform for marketing consultants. This is where you get to meet with other business owners and potential clients. Make sure you keep an eye on these events happening in your city and attend them to connect with local clients.
One good way to make use of these events is to keep a crisp sales pitch ready. The moment you find an opportunity to talk to someone, you can talk about your marketing business, give them your business card and request them for an appointment.
The above are some of the many ways by which you can attract more clients for your business of marketing consulting. Do follow them to expand your clientele and take your business a notch higher.