It makes no difference whether you want your movie to be a crowd favorite on YouTube or a critical darling at indie film festivals. To persuade people to see your movie in any of these scenarios, you will need a promotion strategy. The film industry has changed as a result of the development of digital technologies. More movies are now produced in a single year in the world of Final Cut, Premiere, and iMovie than in the first five decades of cinema combined. You need a clever marketing plan to help your movie stand out from the competition.
For the promotion of their feature films, the major studios in Los Angeles and New York have access to a wide range of financial and commercial resources. You won’t have these resources as an independent producer or director, but you can still reach a large audience. Continue reading for some cool suggestions to make your independent film premiere unforgettable.
Within the first few seconds, a good trailer should be engrossing (if it’s promoting a thriller), entertaining (if it’s promoting a comedy), and captivating. Even if you have a certain target group in mind, you still need to captivate them with a compelling narrative.
Major Internet advertising platforms offer a huge amount of audience customization. Make a list of the people you wish to connect with, mentioning characteristics like age, gender, economic level, and particular hobbies. Make sure the moviegoers you’ve identified on your list see your advertisement when you place one on digital media. For everything from independent film shorts to major motion picture superhero franchises, online marketing—and particularly social media marketing—has surpassed TV marketing in today’s media business.
You should employ a strong trailer and a targeted marketing strategy to direct potential viewers to your movie’s website. In the early days of the Internet, marketing experts thought that websites needed to have unique content and interactive activities to stand out from the competition. Such gimmicks are not absolutely necessary for today’s cinema websites. If nothing else, just create a beautiful landing page with links to your movie’s trailer and viewing options, such as streaming services or a local theater showing.
Filmed commercials for movies and television shows are commonplace. Observing a live promotional event is quite rare. A potential audience member may therefore remember these events much better. Potential moviegoers may be more inclined to purchase a ticket if they attend an event promoting your movie than they would be if they only watched a TV commercial or web ad, if you have the marketing money to carry it off.
Some moviegoers are difficult to entice with simply a trailer and a flashy advertising campaign. They seek feedback from people they know and believe in. For many, this entails close friends and family members, influential users on social media, well-known critics, or use celebrity impersonators (like jerome leblanc) to advertise your movie. You can bring in audiences you wouldn’t otherwise reach if you can get people talking about your movie outside of the framework of an advertisement.