{"id":3252,"date":"2022-04-12T10:58:55","date_gmt":"2022-04-12T10:58:55","guid":{"rendered":"https:\/\/fictionpad.com\/blog\/?p=3252"},"modified":"2022-04-12T11:25:04","modified_gmt":"2022-04-12T11:25:04","slug":"make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work","status":"publish","type":"post","link":"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/","title":{"rendered":"Make your hotel go from rising to soaring: Digital marketing strategies that work"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Is your hotel losing the popularity it once had? You need to up your branding game with these tried and tested digital marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The COVID-19 pandemic has disrupted businesses globally, but the hospitality industry has taken the heaviest blow. With city-wide lockdowns happening all over the news, no wonder you have been losing customers left and right. You might be hopeless, but as the threat of the pandemic ceases, you can still turn this around. Digital marketing is perfect for your business \u2013 here are some ideas to help you get started.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dfc628076c1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dfc628076c1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/#Make_your_first_impressions_count\" >Make your first impressions count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/#Boost_your_online_visibility\" >Boost your online visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/#Build_up_some_good_ol_word-of-mouth_marketing_buzz\" >Build up some good ol\u2019 word-of-mouth marketing buzz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/#Social_media_can_take_you_a_long_way\" >Social media can take you a long way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/#Email_marketing\" >Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/#Some_parting_thoughts\" >Some parting thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_first_impressions_count\"><\/span><span style=\"font-weight: 400;\">Make your first impressions count<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every hotel must have a website. If you don\u2019t already, it\u2019s time to build your website. That\u2019s easier said than done because your website must be functional but easy to use, and it\u2019s difficult to strike that balance. And more importantly, your website should leave your audience stunned and interested!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If web development is unfamiliar territory for you, you should hire a specialist for the job. Just make sure that your website\u2019s design and user interface feels relevant to your target audience. For instance, if your hotel is for high-end customers, your website should give off a royal and majestic vibe. If it\u2019s for business executives, keep the design simple but elegant.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boost_your_online_visibility\"><\/span><span style=\"font-weight: 400;\">Boost your online visibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your website is only as good as your traffic; the more people visit your site, the better. Of course, you need more than a stunning website to build traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is by optimizing your site for search engines with Search Engine Optimization. SEO involves using the right keywords and phrases in your website\u2019s content so you can rank higher in search engine results pages. As a result, more people will be able to find your site when they search for terms related to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use paid advertising to promote your website and brand. This method gives you quick results, but it can also be quite costly. The key is to find the right balance between paid and organic ways to achieve the best results for your hotel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_up_some_good_ol_word-of-mouth_marketing_buzz\"><\/span><span style=\"font-weight: 400;\">Build up some good ol\u2019 word-of-mouth marketing buzz<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most effective digital marketing strategies is good old-fashioned word-of-mouth marketing. It\u2019s a free way to promote your business, and it\u2019s also one of the most trusted methods among consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no other way to build word-of-mouth buzz around your brand except by providing top-notch service to your guests. This could be anything from a free upgrade to a complimentary breakfast. Whatever you do, make sure it\u2019s something that will really wow your guests and leave them wanting to come back for more. You can also encourage your guests to leave reviews on your website or social media pages. Positive reviews will increase your visibility and boost your credibility.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_can_take_you_a_long_way\"><\/span><span style=\"font-weight: 400;\">Social media can take you a long way<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like it or not, social media is the best way you can reach out to thousands of people in a few clicks. It\u2019s a powerful tool that can increase brand awareness for your hotel and an effective way to build relationships with potential and current guests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to social media marketing is to be active and engaging. Post regularly and make sure your content is exciting and relevant to your audience. To this end, use <\/span><a href=\"https:\/\/www.postermywall.com\/index.php\/l\/social-media-graphics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media templates<\/span><\/a><span style=\"font-weight: 400;\"> instead of writing walls of text that will bore your audience. Also, engage with your audience as much as possible. Respond to comments, ask for feedback, and resolve customer queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to use social media for your hotel is to run targeted ads. Facebook, Instagram, and Twitter all have advertising platforms that allow you to target a specific audience with your ads. This is a great way to reach potential guests who might not be familiar with your brand yet.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span><span style=\"font-weight: 400;\">Email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing is a great way to stay in touch with your guests and keep them updated on what\u2019s going on at your hotel. You can use email to promote special offers, new services, or even remind people that you exist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to email marketing is to have a substantial list of subscribers. You can build your list by getting people to sign up on your website or at the front desk of your hotel. Make sure your emails are well-designed and personalized to your subscribers \u2013 otherwise, you risk people unsubscribing from your list. You can use this nifty <\/span><a href=\"https:\/\/www.postermywall.com\/index.php\/l\/poster-maker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">poster maker<\/span><\/a><span style=\"font-weight: 400;\"> to send dynamic banners to your subscribers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_parting_thoughts\"><\/span><span style=\"font-weight: 400;\">Some parting thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So there you have it! These are some tried and tested digital marketing strategies that will bring droves of people to your hotel! You must remember that every hotel has a unique target demographic and a USP. The trick is to find the right mix of strategies that will work for your specific case. You\u2019ll need to do some trial and error to see which combination works best for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your hotel losing the popularity it once had? You need to up your branding game with these tried and tested digital marketing strategies. The &hellip; <\/p>\n","protected":false},"author":7,"featured_media":3260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make your hotel go from rising to soaring: Digital marketing strategies that work - Fiction Pad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fictionpad.com\/blog\/make-your-hotel-go-from-rising-to-soaring-digital-marketing-strategies-that-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make your hotel go from rising to soaring: Digital marketing strategies that work - Fiction Pad\" \/>\n<meta property=\"og:description\" content=\"Is your hotel losing the popularity it once had? 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